Hulu has a policy against running content deemed controversial. The Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee and Democratic Governors Association tried to purchase joint ads on abortion and guns. Hulu is not bound by the Communications Act of 1934, a law that requires TV networks to provide politicians equal access to the airwaves. Three Democratic party committees join a growing list of Democratic candidates who have had spots mentioning gun violence, abortion or political violence rejected by Hulu. A person familiar with Hulu’s policies says the company does not publicly disclose its advertising guidelines but that they prohibit advertising that takes a position on a controversial issue, regardless of whether it is a political ad. The ads are reviewed on a case-by-case basis, with edits sometimes recommended to the advertisers, a person said. The
$7.8 billion will be spent on political advertising for the 2022 election season, says Kantar Media. But streaming services have proved harder to negotiate with for political buyers. Disney faced a separate employee backlash earlier this year after corporate leaders declined to make a public statement opposing a Republican bill in Florida that prohibited teachers from discussing sexual orientation or gender identity with younger students. Disney has told advertisers that political and alcohol ads will not be accepted on Disney Plus, a separate streaming service, when it launches an ad-supported version later this year. Hulu officials canceled a call with Hulu just as it was about to begin, suggesting by email that they reschedule ‘later in the day,” a person said.