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The intimate is political in its new iteration

Frida Ghitis: “The personal is political”:. Alter your consumer decisions, many believe, and you’ll change the world. The demands placed on conservatives’ performative identity politics are unceasing. Liberals think about the political symbolism of their consumer choices, too, she says. Reaction is the default mode of political engagement for conservatives today.

The goal is as much to enrage the left as it is to organize the right. Contemporary conservatism is organized around grievance, and grievance is how they express their identity. It’s a way to say: This is who I am. And if you don’t like it, you can go to hell.