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Tesla is hampered by the CEO’s obsession with Twitter.

Elon Musk’s acquisition of Twitter is a flanking maneuver almost Napoleonic in audacity. But now, his audacity seems to be backfiring, as did Napoleon’s eventually. Tesla stock has lost about 70 percent of its value since Musk bought the electric car company. Tesla’s Elon Musk has lost much of his personal value, and with it the title of “richest man in the world” Tesla faces stiffer competition, and supply-chain problems in China. By neglecting Tesla in favor of the Twitter word factory, he has effectively confessed that even he believes wordceling matters more.