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Opinion Ron DeSantis is taking on woke corporations. Good.

Florida Gov. Ron DeSantis is seeking to bar financial intermediaries from discriminating against customers on the basis of their political, religious or social views. Ruben Navarrette: The concept is a sound one: Financial institutions are the bloodstream of private enterprise; a business or individual cut off from them is economically helpless. He says we already circumscribe corporate liberties to maintain individual freedoms, such as in the 1960s-era civil rights revolution, and FDR’s principle is political gold because conservatives fear that “woke corporations” are wielding their considerable power to deny them their core political freedom. The proposal seeks to protect that, and should be applauded by anyone who genuinely values robust free speech and political debate.

As a governor, DeSantis can act to protect conservatives from woke corporations, says Julian Zelizer. Zelizer: Liberals worry about De Santis because they believe that large business is now their cultural ally. He says successful U.S. political leaders have always defended the powerless many from the powerful few from powerful few