It’s hard to tell whether we’re witnessing creative destruction or chaos muppet destroying company. Since Musk took over in late October, 75 percent of Twitter’s workforce has left. If the ship starts to sink, he won’t necessarily be able to muster the resources to bail it out. Musk has helmed multiple start-ups in various industries with $500 billion in collective market value. Musk’s critics seem to believe it’s some combination of two and three. It’s not obvious that Musk is any crazier than he ever was, or that running Twitter is inherently harder.
